Social Media Manager

About the Opportunity

Amelia Aesthetics is a multi-market, surgeon-led plastic surgery and medspa brand built on clinical excellence, empathetic care, and authentic storytelling. Our Raleigh and Wilmington (NC) practices are home to two medspas and six plastic surgeons, each with a distinct voice, specialty focus, and patient community. We are hiring a Social Media Manager who will be embedded at the practice level – equal parts content creator, journalist, and digital strategist – to bring those surgeons and their work to life across our social channels.

This is not a “corporate” social media role. You will be on-site, on set, and on the floor of the OR and in procedure rooms, capturing real moments, conducting provider and patient interviews, and turning clinical expertise into content that educates, inspires, and converts. You will also be a key bridge between the Raleigh and Wilmington practices and the Amelia HQ brand and social team, translating brand strategy into locally relevant execution.

What You’ll Do:

Content Creation and Production

• Plan, shoot, and edit short-form video content (Reels, TikTok, Stories) on-site at the practice, including procedures, provider spotlights, patient education series, and behind the scenes content
• Design and produce static graphics, carousels, and long-form video in collaboration with the HQ team as needed
• Write compelling captions, scripts and copy tailored to each surgeon’s individual voice and the platform’s audience expectations
• Maintain a consistent, practice-wide content calendar spanning all six surgeons across Instagram, Facebook, TikTok and emerging platforms
• Source, schedule, and manage user-generated content and patient testimonials in compliance with HIPAA and practice consent protocols
  

Interviewing and Storytelling

• Conduct structured and informal on-camera interviews with surgeons and practitioners to extract educational content, procedural insight, and personal brand narrative
• Build relationships with patients to facilitate consent-driven testimonial and transformation content - from intake through post-recovery follow up
• Identify and pitch compelling story angles around seasonal procedures, new techniques, practice milestones, and community involvement
• Translate complex surgical concepts into accessible, engaging content appropriate for a lay audience
  

Publishing and Community Management

• Manage day-to-day publishing across all active channels – scheduling posts, monitoring cadence, and adapting in real time to trending topics and platform algorithm shifts
• Monitor comments, DMs and mentions across channels; respond to community engagement in a timely, on-brand manner and escalate clinical or reputation-sensitive inquiries
• Coordinate with the front desk, patient coordinator, and clinical teams to capture timely content around consultations, events, and promotional periods
  

HQ Collaboration

• Participate in regular syncs with the Amelia HQ social team to align on brand strategy, campaign direction, platform testing priorities and creative standards
• Flag practice-level opportunities and content wins for HQ for potential cross-market amplification
  

What You Bring:

Required Qualifications

• 3+ years of hands-on social media content creation experience, with a portfolio demonstrating video production, copywriting, and multi-platform publishing
• Demonstrated comfort and skill operating a camera (smartphone) in a professional or medical environment, including lighting, framing, and audio setup
• Experience interviewing subjects (on camera) and editing those conversations into compelling short- and long-form content
• Proficiency in video editing tools (Capcut, Adobe, or equivalent) and graphic design platforms (Canva, Adobe Express, or equivalent)
• Strong writing ability: you can adapt your voice to match six distinct personalities and write both clinical and conversational copy with equal confidence
• Solid understanding of Instagram, Facebook, and TikTok algorithms, content formats, and best practices
• Highly organized self-starter who can manage multiple content streams and deadlines without losing creative quality
• Comfortable in a medical setting and able to approach sensitive topics (body image, surgical outcomes, recovery) with professionalism and empathy
• Ability to spend approx. 2 days a month at our Wilmington, NC practice, capturing content
  

Preferred Qualifications

• Experience in aesthetics, wellness, healthcare, or luxury lifestyle verticals
• Familiarity with HIPAA-compliant content workflows, and social media consent practices in a medical setting
• Familiarity with social listening tools (Sprout Social, Brandwatch, or equivalent)
• Experience with paid social amplification concepts, even if execution is handled by another team
  

What We Offer:

• Competitive base salary commensurate with experience
• Health, dental, and vision benefits
• 401(k)
• Parental Leave
• Paid time off and paid holidays
• Access to Amelia Aesthetics employee treatment benefits
• Friends & Family discounts on medspa and surgical services
• Professional development support
• A collaborative, creative culture with real opportunity to grow alongside a scaling brand