MARCH 8TH 2020
INTERNATIONAL WOMEN’S DAY

We become
Amelia Aesthetics

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Last summer, we realized we had a problem.

Our name didn’t feel right anymore.

Both Davis & Pyle Plastic Surgery and Skin Raleigh were growing, just not together. It wasn’t clear that a patient of one should feel at home at the other. On a team where we have one over-arching goal—to make it easy to be a patient—having two names, two identities, and two phone numbers did the opposite.

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We serve mostly women, with a team of mostly women.

But our name is two men.

We’re not ashamed of that, and there was an unimaginable amount of soul, sweat and work that has gone into the thing that Dr. Davis started. We aren’t moving away from that. The name just isn’t inclusive enough. So we sought out a name that felt more like who we serve.

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We didn’t really know where to start, but then…

Over 800 of you helped us.

As a practice, we did not take your generosity and this task lightly. Do it wrong, and we abandon you and lose 20 years of the hard work that has gone into building a name that you know and trust.

But do it well, and we don’t just make it easy to be a patient—we also get to become more of who we are and more of what we want to grow into.

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in the course of doing so…

We studied dozens of influential women.

 

And what we noticed again and again was that the women who we admired most weren’t in it for the recognition or the admiration.

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Our patients aren’t either.

You’re in it to feel more like you.

 

And with our new name—Amelia Aesthetics—so are we.

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I believe that a woman should not do what she thinks she should do, but should find out through experience what she wants to do.
— Amelia Earhart
 
 
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